Published on
July 15, 2023

Stockvu: A take on Threads. Why it may be better than Twitter

Twitter and Meta Threads are social media platforms that businesses can use to reach a large audience, connect with potential customers, and build brand awareness. Twitter has a larger reach and more engagement, while Meta Threads is a newer platform that allows businesses to connect with customers on a more personal level

Table of Contents


What is Threads

Threads Pros

Threads Cons

What is Twitter

Twitter Pros

Twitter Cons

Stockvu's Review


You're researching to find the best social media platform to keep your audience engaged with your content. And you realize there are several factors you need to consider. For example, which platform will get you the most engagement?

In addition to figuring out what kind of social media platform you want, you also need to ask yourself the following:

  • How easy is it for you to post?
  • How many people may engage with your post? 
  • Will this social media platform sell your product?

At Stockvu, we’ve researched the top social media platforms in the market. We know that finding the right social media platform is not a “one-size-fits-all” solution. Some social media platforms make a better fit for specific industries and companies.  

In this blog, we’ll explore Threads and Twitter by comparing their features and their pros and cons. This will help you in understanding what type of social media platform will be a better fit for you and your team.

As a bonus, we'll also talk a little bit about the drama happening on Twitter.

What is Threads

"Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations"

Today they have over 30 million users and claim to be a friendly public space for conversation.

Threads is very similar to Twitter. Both platforms are used to get information and thoughts to others quickly. However, Threads is geared towards creating a new experience around text, ideas, and discussing what's on your mind.

It is a newly launched app and is not readily available to everyone. Here's the current availability:

  • You are required to have an Instagram account in order to become a user
  • It's available in 100 countries
  • 30 languages via Apple's IOS and Android app stores.

Threads Pros

Threads is built and owned by Meta which has an active user base of 2 billion users. Since Threads is still in beta, we'll discuss the benefits overall rather than how it can be used for business. When it matures and we see use cases, we'll circle back and provide updates.

  • It's integrated with Instagram
  • You can post up to 500 characters
  • Threads is an ad-free experience
  • You can share 10 items in a single post

Threads Cons

Threads is currently app-only which is available for download on Apple's IOS and Android app stores. Also, Threads is synced with Instagram... meaning that there is no other way to log into Threads apart from the Instagram account and vice versa. Also, Threads cannot be deleted without deleting your Instagram account.

  • Threads' is still in beta, so it's not clear what its audience will be (Twitter has been around since 2006 and has a global audience)
  • Threads' feed shows posts from everyone (Twitter has two options: your preference and your followers)
  • Threads' verification is transferred from Instagram (In order to be verified, the Instagram account that it is synced to must be verified)

What is Twitter?

Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links, and text.

As mentioned above, both platforms are designed to share information quickly. Twitter is used to get the latest updates and promotions from brands; communicate with friends, follow business leaders, politicians, and celebrities.

They are very similar as both are microblogging platforms. The one major difference is public perception. Twitter has faced backlash since Elon Musk's involvement in the company.

Twitter Pros

Twitter is a social media platform that is leveraged to stay up-to-date on current events, stay connected with others, and voice opinions. Since Twitter is a more mature business and we've seen business use cases, we'll focus on the benefits that it provides for businesses.

  • Twitter has a larger reach than Threads as it has been around for longer and has a larger user base
  • Twitter is a good platform for lead generation (Threads is also a good platform for lead generation, however, it is not as established as Twitter)
  • Twitter offers several advertising options, so your business can target ads to specific audiences (Threads is still in beta, so it's not clear what advertising options will be available)

Twitter Cons

Twitter has a lot to offer but recently there has been a ton of scrutiny from Elon Musk's takeover. There have been inconstant policies, spamming control issues, and multiple service disruptions.

  • Twitter limits each tweet to 280 characters (Threads limit is 500)
  • Twitter has been criticized for its privacy practices (Meta, Threads' owner is also criticized for this, however, they now allow users to download their data and delete their accounts)
  • Twitter can be a toxic platform as there are often heated debates and arguments. (Meta, Threads' owner is also criticized for this, however, they now have a team of moderators who review reports of abuse and harassment)

Stockvu's Review

Meta Threads may be better than Twitter because it has a higher character limit, it's more personal, and has more privacy controls. Of course, there are also some reasons why Twitter may be better than Meta Threads. For example, Twitter has a larger user base, so you can reach a wider audience. Twitter is also more conversational, so it can be a better platform for engaging with your audience.

Ultimately, the best platform for your business will depend on your specific needs and goals. If you're looking for a platform that allows you to connect with your customers on a more personal level and share more detailed information, then Meta Threads may be a better option. If you're looking for a platform with a larger user base and more engagement, then Twitter may be a better option.

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